And our internal teams are better able to keep our digital presence current and relevant.” said Brauch.īased in St. “We’re now able to give our members the superior service they deserve. Productivity’s better, and so is the member experience. And the content presented to Affinity Plus members is fresher and more relevant. Now updates can be done easily by several people across multiple teams and published immediately. It was difficult and it took a lot of time. This clearly demonstrates a healthy ROI on their content management efforts.īefore Sitefinity, all content updates used to fall on only a couple of developers. Affinity Plus has seen a 43% increase in page views, 73% increase in pages viewed per session and 60% increase in staff productivity. The results of all that work are reflected in user behavior on the site and efficiency on the backend. And all of this is easily updated by multiple teams. helped them build several sections for information that’s critical to its members, brand reputation and SEO. Affinity Plus also takes advantage of Sitefinity’s custom-content capabilities. Now they can more quickly and easily add new pages, with flexible designs, anytime. Leveraging its widgets, Affinity Plus designers created building blocks for the whole website. And keep dated information off our website.”įurther efficiency is created by Sitefinity. Now we can have several people – writers, editors, product managers and more – create, revise and publish content immediately. “Because it’s so easy to use, we no longer have to rely on just a couple of developers to update content. “Sitefinity was clearly the best fit for our content management needs,” Brauch said. And that meant emphasizing content creation and nimble maintenance of their online presence. And those factors, combined with ’s experience in the financial space, sealed the deal.Īs a leading credit union in the region, Affinity Plus was wholly focused on providing a superior digital experience for its members. With its ability for multiple authors to easily create and edit content and immediately publish updates to the site, and with its more flexible and efficient design capabilities and simple tools for SEO, Sitefinity was the ideal fit for Affinity Plus.
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